<img src="https://secure.leadforensics.com/23986.png" style="display:none;">
Skip to the main content.

About Fitzrovia IT

Your dedicated partner in IT.

Fitz IT

25 years of partnerships 

first-class it support
Having started out over 25 years ago as an in-house IT support team, Fitzrovia IT quickly grew into a 60-strong standalone MSP based in the heart of London.

We provide complete IT solutions to clients locally and internationally, however our central London location offers companies in and around the capital a trusted local IT support partner.

As a company we believe that prevention is always better than cure, which is why we offer unlimited onsite support until issue resolution is achieved. This means your costs are capped and our team are motivated to install robust systems and resolve issues fast.

Speak with an Expert
fitzroviait.comhubfs095-Fitzrovia HIRES-7738-1-Nov-01-2023-03-28-41-6482-PM


Modern Work_800x420 Azure Data & AI_800x400 Infrastructure_686x420 Security_799x420 invest-in-people-gold_2543x420 IASME-CYBER-ASSURANCE-SCHEME-LOGO_1040x420 cyberEssentials_888x420 cyberEssentials_PLUS_888x420 ISO-14001-2015-badge-white_890x420 ISO-45001-2018-badge-white_890x420


Introducing our leadership team tasked with providing excellent services to our clients.


Since our inception, we’ve supported companies across London and beyond with robust, tailored IT solutions that increase operational efficiency and minimise downtime.



Chief Executive OFficer

Daren is one of the founding directors of Fitzrovia IT Limited and became Managing Director in 2005. Daren has overall responsibility for the management team at Fitzrovia, with a focus on the firm’s and clients’ strategic operational direction, including helping the firm achieve the Investors in People accreditation and meeting the ISO 9001 (Quality Management), 27001 (Data Security Management), 14001 (Environmental Management), and ISO 45001 (Occupational Health & Safety Management) standards.

Dan headshot



Daniel started his career as an IT engineer in 2001, before joining Fitzrovia IT in 2005 as a Senior Network consultant. Daniel then moved into a more client-facing role, where his IT experience would allow him to be more engaged with clients at a strategic level. Following several promotions within Account Management, Daniel became Fitzrovia’s Sales Director in 2010, where he managed the sales division and looked after high-profile clients.



Chief TEchnology Officer

Anuj joined Fitzrovia IT as a Technical Architect in 2006, before moving to his current position. As Technical Director, Anuj frequently engages with clients, being responsible for Strategic IT Guidance and the leadership of Digital Transformation Projects. With a passion for IT and over 15 years experience in the industry Anuj brings a wealth of experience from previous roles, having worked in software programming and technical analysis.


Financial Controller

Daniel joined the Fitzrovia IT team in 2014 as the firm’s Financial Controller. Leading the finance team, Daniel manages and coordinates all of the day-to-day financial operations and reporting that allow Fitzrovia IT to thrive. Prior to joining Fitz, Daniel held a Management Accountant position at a leading London-based accountancy firm. Daniel brings over 10 years of experience and expertise in the financial industry to Fitzrovia IT.

George headshot (final)


Chief security Officer

George joined Fitzrovia in 2015 and is the Head of Information Security. Leading the Cyber Security Team, George manages all aspects of security strategy, engineering, implementation and compliance activity across Fitzrovia’s clients. George’s role ensures that Fitzrovia’s clients are equipped to deal with the modern era of cyber security threats and ensure business enablement through secure systems. Prior to joining Fitzrovia, George held numerous positions across Global technology firms, specialising in financial services clients. George brings over 22 years of technical experience to Fitzrovia IT.

Caroline headshot


Operations & People Manager

Caroline joined Fitzrovia IT in 2021 as Operations & People Manager. In her role, Caroline is responsible for HR, recruitment and all things related to business operations. Having previously worked in a similar role within the recruitment industry, Caroline brings a wide skillset and varied experience to her position at Fitzrovia IT.


Head of O365

Ash is Fitzrovia IT’s Head of Office 365; in her role she is responsible for the implementation, compliance and security of all 365 applications for Fitzrovia’s clients. Ash first joined the firm in 2017, starting out as a 2nd Line Engineer before moving to the position of Escalation Manager. Having studied Computer Networking at university and having worked in the industry for over 10 years, Ash brings a wealth of experience and knowledge to the role.


Head of PMO

Liam joined Fitzrovia in 2019, and is the Head of the Project Management Office. Previously specialising in Hospitality Infrastructure IT & Telephony project management, Liam brought a breadth of experience in the MSP industry to the role. Leading both Fitzrovia’s Project Managers, and the engineering team, Liam is responsible for the overall delivery of all Fitz’s projects. Liam and the PMO Team are Prince2 Practitioner qualified, ensuring Fitz projects are delivered to the standards and methodology clients have relied on since Fitz’s inception. Liam is also Fitz’s Telephony subject matter expert, offering a Technical Project Management capacity to the team.


Marketing Manager

Jacob joined the Fitzrovia IT team in 2022 as the Marketing Manager. Jacob leads the marketing and brand strategy and with the help of the marketing team ensures that Fitzrovia IT is a brand that answers your questions and provides insight to viewers. Prior to joining Fitz, Jacob had marketing positions in IT, Fintech and Travel.

Jake headshot


Head Of Account Management

Jake joined Fitzrovia IT in 2013 tasked with establishing the Procurement Department and engaging in 360 sales working with both New Business and Account Management. Over the years, Jake has aided in numerous clients in digital transformations, offering insights on optimal solutions for enhanced security, compliance, functionality, and streamlined processes. In 2023 Jake was promoted to the role of Head of the Account Management leading and supporting the team in cultivating partner relationships and driving continual improvement.


Head Of azure

Nick has been with Fitzrovia IT since 2018, started his Fitz journey as a Technical Delivery Engineer, before moving to the role of Head of Azure. In his current role Nick is responsible for the Architecture and Delivery of our client’s projects in Microsoft Azure, using his technical insight to develop their cloud infrastructure.

Load more

Your local MSP

Located in the heart of London, we are proud to serve our local clients with top-notch IT support and services. But that's not all - our expertise knows no bounds as we have a dedicated remote team that can cater to clients from all over the globe.

With the power of technology, we can seamlessly connect and provide our exceptional services to businesses worldwide. Whether you're just a stone's throw away or miles apart, our commitment to delivering reliable and efficient solutions remains unwavering. Trust us to be your trusted partner no matter where your business takes you.



Transform Your Business Today

Schedule a Consultation with Our Expert Team for Tailored IT Solutions and Unparalleled Support!